When it comes to booking tours, activities, and day trips worldwide, Viator is one of the most recognized names in travel. Whether you want to skip the line at the Eiffel Tower, take a cooking class in Rome, or book a private driver in Dubai, Viator offers access to more than 300,000 tours and experiences in over 200 countries.
Owned by TripAdvisor, Viator has built its reputation on reliable operators, flexible cancellations, and a user-friendly booking platform. In this guide, we cover everything you need to know about Viator — from company background to booking tips, safety, refunds, and comparisons with other platforms.
About Viator – Company Overview
Founded in 1995, Viator began as a small Australian travel technology company before expanding globally. In 2014, it was acquired by TripAdvisor, giving it a massive boost in credibility, user base, and resources.
Today, Viator operates as a global marketplace for tours and activities. It connects travelers with verified local tour operators, allowing bookings through its website, mobile app, and partner platforms.
📊 Quick Facts About Viator
| Attribute | Details |
|---|---|
| Founded | 1995 |
| Headquarters | San Francisco, California, USA |
| Parent Company | TripAdvisor |
| Tours Offered | 300,000+ worldwide |
| Destinations | 200+ countries |
| Booking Methods | Website, Mobile App |
| Refund Policy | Free cancellation up to 24 hours for most tours |
Viator’s global network covers everything from walking tours and food tastings to multi-day guided adventures.
Is Viator Safe and Reliable?
Yes — Viator is considered a safe and reliable platform for booking tours. Key factors that support its trustworthiness include:
- Verified operators: Tour providers must meet Viator’s quality and safety standards.
- Secure payments: Transactions are encrypted, and payments are processed safely.
- Real customer reviews: Listings include reviews from verified travelers.
- Worry-Free Guarantee: Many tours include a promise of on-time return for cruise excursions.
Thousands of travelers book with Viator daily, and the platform’s connection with TripAdvisor further strengthens its reliability.
Viator and TripAdvisor – What’s the Relationship?
Viator is a subsidiary of TripAdvisor. While it operates as its own brand, many Viator tours are listed directly on TripAdvisor. This integration allows travelers to:
- Read TripAdvisor reviews before booking.
- Use a single account across both platforms.
- Benefit from TripAdvisor’s customer support and payment security.
Viator vs Competitors – Which is Better?
Viator vs GetYourGuide
Both platforms offer global tour booking, but they differ in size and features.
📊 Comparison Table: Viator vs GetYourGuide (2025)
| Feature | Viator | GetYourGuide |
|---|---|---|
| Cancellation | Free up to 24 hrs | Free up to 24 hrs |
| Tours Offered | 300,000+ | 100,000+ |
| Mobile App | Yes | Yes |
| Languages | Multiple | Multiple |
| Payment Options | Multiple | Multiple |
Verdict: Viator wins in variety, while GetYourGuide focuses on curated European tours.
Viator vs Klook
Klook is strong in Asia-Pacific, while Viator dominates globally.
📊 Comparison Table: Viator vs Klook (2025)
| Feature | Viator | Klook |
|---|---|---|
| Cancellation | Free up to 24 hrs | Varies |
| Tours Offered | 300,000+ | 100,000+ |
| Main Market | Global | Asia-Pacific |
| Cruise Port Pickup | Yes | Limited |
Verdict: Choose Viator for worldwide coverage; choose Klook for Asia-based trips.
Who Owns and Operates Viator?
Viator is owned by TripAdvisor, a NASDAQ-listed travel company. TripAdvisor’s leadership oversees Viator’s operations, but Viator maintains its own management team and offices, including its headquarters in San Francisco.
How to Book on Viator – Step-by-Step
- Search for your destination or activity.
- Filter by price, duration, language, and rating.
- Read reviews from other travelers.
- Select your preferred date and time.
- Book & Pay securely online.
- Receive confirmation instantly or within 24 hours.
Viator Tickets & Booking Confirmation
- Email & App Delivery: Tickets are sent via email and stored in your Viator account/app.
- Voucher Options: Some tours use mobile vouchers, others require printed copies.
- Pending Status: Means the operator is confirming availability; usually resolved within 24 hours.
Viator Cancellation & Refund Policy
- Free Cancellation: Most tours can be canceled up to 24 hours before the start.
- Refunds: Processed within 3–7 business days.
- Non-Refundable Tours: Clearly marked before booking.
- Rescheduling: Possible for many tours if requested in advance.
Viator Contact & Customer Support
📊 Viator Contact Information
| Method | Details |
|---|---|
| Phone (US) | +1-702-648-5873 |
| support@viator.com | |
| Live Chat | Available in app & website |
| Office Address | San Francisco, CA |
Customer support is available 24/7 via phone and chat.
FAQ – Viator Tours
Are Viator tours safe and reliable?
Yes, Viator uses vetted operators and secure payments, making it a trustworthy booking platform.
Are TripAdvisor and Viator the same?
Viator is owned by TripAdvisor but operates under its own brand.
Which is better, Viator or GetYourGuide?
Viator offers more tours worldwide; GetYourGuide excels in European markets.
Is Viator an Australian company?
It was founded in Australia but is now based in San Francisco, USA.
Is Viator only for travel agents?
No, it’s for both individual travelers and agents.
Who owns Viator travel?
TripAdvisor owns Viator.
Can you cancel Viator tours?
Yes, most can be canceled up to 24 hours before.
How do I get my tickets from Viator?
Tickets are emailed and stored in your Viator account.
How to contact Viator by phone?
Call +1-702-648-5873.
How far in advance can I book on Viator?
Up to 12 months for many tours.
Why book with Viator?
Global reach, verified reviews, and flexible cancellations.
Where is Viator located?
San Francisco, California, USA.
Which is better, Klook or Viator?
Viator for global trips; Klook for Asia.
What if I am late for my Viator tour?
Contact the operator; policies vary.
Do travel agents get commission on Viator?
Yes, registered agents can earn commissions.
Is Viator any good?
Yes, it’s one of the largest and most trusted platforms.
How do I pay on Viator?
Credit card, PayPal, and other methods.
Does Viator pick up at cruise ports?
Yes, many tours offer port pickup.
Does Viator price match?
Not generally, but prices are competitive.
What is the Worry-Free Guarantee on Viator?
Guarantees on-time return for cruise excursions.
How do I reschedule my Viator?
Request via account or customer service.
Is Viator 24/7?
Yes, customer service is available 24/7.
Do you tip a Viator driver?
Tipping is optional but appreciated.
What does “amended” mean on Viator?
It means your booking details were changed.
Why Choose Viator for Your Next Trip?
- Global Coverage: Tours in 200+ countries.
- Trusted Operators: Vetted for safety and quality.
- Flexible Policies: Free cancellation on most bookings.
- TripAdvisor Connection: Backed by a major travel brand.
